Major Project - Subvertising

Over the next fifteen weeks I will continue work on my major project as well as a dissertation for my masters degree, using research data from conversation mapping.

Subvertising is the art of cultural resistance.

The aim of this project is to create the realization that maybe we are too dependent on marketing to tell us what to think.

Focusing on women's glossy magazines that force us to constantly compare ourselves to others and fixate on what we don't have, subvertising will be used to cut through the hype and glitz of our mediated reality and, momentarily, reveal a deeper truth within creating an awareness amoung young women.