Friday, 14 May 2010

Major Project - Subvertising

Over the next fifteen weeks I will continue work on my major project as well as a dissertation for my masters degree, using research data from conversation mapping.

Subvertising is the art of cultural resistance.

The aim of this project is to create the realization that maybe we are too dependent on marketing to tell us what to think.

Focusing on women's glossy magazines that force us to constantly compare ourselves to others and fixate on what we don't have, subvertising will be used to cut through the hype and glitz of our mediated reality and, momentarily, reveal a deeper truth within creating an awareness amoung young women.

Conversation Mapping

For the last fifteen weeks I've been working on a major project for my masters degree. In a nutshell, it's about women and design, the ways in which women are portrayed in the media and the fabrication of female stereotypes through advertising. As a source for research I've been working on a conversation map. Essentially the conversation map visualizes five separate conversations, between two people, on the subject of being female. Snippets of the conversation are mapped out according to their underlying themes, illustrating the connections made between each individual...

Flights of Fancy - Stills

Here are some stills from Flights of Fancy, a short film written and directed by Sara Forbes with set design by me :)
A small version of the set, along with stills and moving image can currently be seen at the Napier University School of Creative Industries degree show every day until May 23rd.